Question

Topic: Student Questions

What Are The Limitations Of Using The 4ps

Posted by martinjamesbrett on 5/14/2018 at 4:11 PM ET 25 Points
If I use the 4Ps as a basis of a marketing plan, what are the limitations?

If the client works within unstable markets, how does this complicate matters?
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  • Posted by Jay Hamilton-Roth on 5/14/2018 at 4:19 PM Accepted
    Since this your homework assignment, what do YOU think? Why?
  • Posted by Peter (henna gaijin) on 5/14/2018 at 8:18 PM Accepted
    4Ps are part of a marketing plan, but not all of it. So one limitation is that it leaves out things that you really ant to cover, such as USP, details on who the customers are, info on competitors, etc. You might want to take a look at a marketing plan template and see what added areas you should also include.

    Describe unstable markets. Not sure what you mean.
  • Posted by Gary Bloomer on 5/14/2018 at 8:54 PM Accepted
    What do YOU see as the limitations?
  • Posted by ssasoft130 on 6/1/2018 at 6:16 AM Accepted
    there are no limitations because you are using 4ps only as a basic of marketing plan.There are many other options available for you.
  • Posted by Shelley Ryan on 6/8/2018 at 5:43 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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