Question

Topic: Branding

Tag Line

Posted by Anonymous on 3/21/2018 at 10:17 AM ET 25 Points
My wife and I are launching a site, https://www.onlinekurtishopinahmedabad.in with Indian clothing. We are looking for a brief 4-7 word tagline to hook the customer.
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RESPONSES

  • Posted by mgoodman on 3/21/2018 at 11:37 AM Accepted
    The best way to "hook the customer" is to offer a clear, unique, and important benefit. The number of words is not so important.

    Start by defining your primary target audience, probe their needs and emotional attachments, and make sure your offering responds to their stated needs. Then hire a skilled copywriter to express what you deliver in a way that will resonate with your customer base.
  • Posted by Gary Bloomer on 3/21/2018 at 1:37 PM Accepted
    Stop.

    Before creating a tagline you need to decide who your site is for.

    Images of scantily clad western women won't do much to hook an Indian shopper looking for Indian clothing.

    On top of this, you have a SERIOUS credibility issue with your social media links, which at the moment take me to a Shopify web design and media company.
  • Posted by larry on 4/2/2018 at 12:57 PM Accepted
    Fabulous Fashion For Less

    Making Fashion affordable

    Making Fashion Fun

    Fashions with Flair

    Fashions that Makes Sense
  • Posted by Shelley Ryan on 4/10/2018 at 5:06 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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