Student Questions - marketing from sphiwe800: MarketingProfs Question 46766

Topic: Student Questions

Marketing

Posted by sphiwe800 on 3/10/2018 at 8:16 AM ET 25 Points

marketing shapes consumer need and wants versus marketing merely reflects the needs and wants of consumer

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Posted by Jay Hamilton-Roth on 3/10/2018 at 8:47 AM Accepted

I'm unclear what your question is.
Posted by telemoxie on 3/10/2018 at 9:12 AM Accepted

Is this a student question? Is this a true or false question?

What is your opinion?

Certainly either of the options is true in some cases. for example, a company might conduct market research, as a part of branding and marketing, should not be an attempt to shape opinion, but to understand opinions. The information should flow from the market (e.g. customers) to the company.

But in other cases, such as the promotion of highly innovative products, marketing will seek to educate and to influence opinion, the information flowing from the company to the market.
Posted by Gary Bloomer on 3/10/2018 at 5:06 PM Accepted

I'm having trouble comprehending your position here, What's your question?
Posted by sphiwe800 on 3/12/2018 at 9:26 PM Author

Sorry i saw this late.. Its a real question and i really wanted to know if its true that marketing shapes the consumer needs and wants. Or it is that marketing just reflects consumers needs and wants. Please help me to understand this with an example when explaining. And thank you Jay hamilton for your response has given me a clue...
Posted by Shelley Ryan on 3/29/2018 at 7:21 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs