Know-How Exchange : Taglines/Names

The Leader in Advanced Probiotics?

What's the name of your company?

NCH Life Sciences

Someone's got to tell you this and it may as well be me.

You're not going to like this.

"Our equipment increases the amount of beneficial bacteria that come to life and automates delivery for the customer."

Automates delivery of what?

You state: "The products are naturally derived and are not genetically modified, altered or engineered."

And yet, you're focusing on "increased growth with reduced fertilizer usage".

This is a huge red flag.

Either way you spin it, you're techniques and processes ARE engineering biological shifts in one way or another, to claim otherwise seriously impacts your credibility.

Before you focus on names or tag lines, it is VITAL that you define your processes and that you solidify your messaging.

If one of your markets is the united States, failure to do this will have the FDA all over you in a heartbeat and not in a good way.

You CANNOT position a product or service until its core message is on a solid foundation.

You WILL NOT condition people's thinking about your products until you are clear on the ways your products improve people's lives.

You're sending mixed messages.

Gary- thanks for the feedback. Allow me to clarify a bit.

We automate the delivery of probiotic bacteria. The bacteria are not genetically altered- they are not super-bugs or bacteria made in a lab. We're taking naturally occurring bacteria and providing them the ideal environment to come to life, and by doing so, get more active bacteria than without the equipment and our patent-pending technology which I cannot go into in detail as it involves trade secret information. I'm also well aware of FDA issue. That's one for our PhDs and attorneys to navigate exactly which path we'll take to introduce those products- and plants are a bit further down the road.

If it helps, today we ensure a greater population of probiotic bacteria germinate, or become active. This is important because if not, they simply pass through the digestive system and are expelled.

If we were cloning or making a new type of bacteria, that would be a different story. I understand the concern- and was attempting to keep the description brief, yet advise that the product is naturally derived, and not a chemical solution.

Animals are the current market- and we have recorded improvements in feed efficiency, weight gain and reductions in mortality when treated with our probiotics.

I hope that helps a bit, and thanks for the response!