Question

Topic: Taglines/Names

Need Catchy Name

Posted by rollickr on 3/5/2018 at 3:25 PM ET 250 Points
I sell bracelets and donate all proceeds to adaptive sport and inclusion charities for people with disabilities. I want to sell them online and need a catchy name that incorporates beads/bracelets and adaptive sports. Thank you
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  • Posted by mgoodman on 3/5/2018 at 5:43 PM Moderator
    It isn't clear why you need/want a "catchy" name. Don't you think the name should communicate the look/feel your target audience ought to associate with your business/bracelets?

    Also, trying to communicate two different messages in the name (cute/fashionable bracelets and adaptive sports charities) is likely to result in both of these having lower recall. Is that what you want? You can certainly say more on your website and marketing literature, but I would keep the name very clear and simple.

    Who is your primary target audience? Where? Why should they remember you or seek more information? How/where will they first learn about you?
  • Posted by Jay Hamilton-Roth on 3/5/2018 at 7:02 PM Member
    And also, what's your personal connection with the charities you support?
  • Posted by rollickr on 3/5/2018 at 9:14 PM Author
    Hi, Jay. Thank you for your response! It was very helpful. Right now I sell the bracelets at a local shop in Norfolk, VA. I don't have a website or even a Facebook page to sell them directly to consumers. I run an Athlete page on Facebook for our daughter who is an adaptive sport athlete. She races a handcycle in about 20 races a year as well as participating in sled hockey, wheelchair basketball, archery, kayaking and racing wheelchair. We donate the money raised from the bracelets to the those charities who have helped Rebecca; Preston's March for Energy who donated her first handcycle, Ainsley's Angels who push special needs kids in foot races in specially adapted racing strollers; right now we are saving up to donate to the sled hockey team she participates with. The only way people know about us now is word of mouth and finding the bracelets at Kitsch, the shop where we sell them. I want to make up a Facebook page and sell them from there for starters.
  • Posted by Jay Hamilton-Roth on 3/5/2018 at 10:26 PM Member
    "Adept Bracelets" (I would've suggested "Para Bracelets" - but these refer to bracelets made from parachute cord). "Adept" is a play off "Adaptive", but connotes skill/capability which is more useful an adjective for your naming. You could create a business named "Adept" and offer bracelets, etc. but that's likely too vague to be easily understood.
  • Posted by rollickr on 3/5/2018 at 10:40 PM Author
    Thank you, Jay! I really appreciate your input, help and recommendations. You are very concise and targeted in your responses.
  • Posted by rollickr on 3/5/2018 at 10:47 PM Author
    Looked up the synonyms for adept. Really nice suggestion!
  • Posted by Gary Bloomer on 3/6/2018 at 11:03 AM Member
    Simply tell people your name and tell people what you make and how their purchase benefits others.

    There's no real need here for a tag line at the moment, catchy or otherwise. What you need is a simple website and a social media presence through which to share news of your products. You then use social media to drive traffic to your website.

    You're much better off selling from your website and collecting people's details than you are selling directly through or from Facebook.

  • Posted by rollickr on 3/6/2018 at 7:31 PM Author
    Thank you, Gary. I don't currently have a website or a Facebook page for selling our bracelets. I do not know how to set up a website which is why I planned to start with a page on Facebook. My tech support (son) got married and moved out and I am having trouble trying to even create a page on Facebook since he did it for me. I feel like a dinosaur with technology...
  • Posted by Gary Bloomer on 3/7/2018 at 11:27 AM Accepted
    Setting up a Facebook business page is easier than you think.

    Here's a handy guide that walks you through the process:

    https://www.facebook.com/business/learn/set-up-facebook-page

    The choice for website set up is pretty varied and for many small business owners who lack any kind of site, the choice of site builders can be overwhelming and their fear of somehow breaking things or getting things wrong stops them from making the progress their enterprise deserves.

    There are any number of website building platforms, each of which has its ups and downs, its pros and its cons.

    While I could offer any one of at least six solutions here, each of which claims to be the best, and to which I could easily add an affiliate link and make a killing on the back end, what I'm going to do instead is to suggest you look at SquareSpace, and that you invest in an inexpensive course that walks you through everything you need to do to set things up.

    This Udemy course on SquareSpace is currently being discounted >>

    https://www.udemy.com/create-a-gorgeous-website-with-squarespace/

    ... and is well regarded in terms of reviews. It's under $15 and it's a solid investment.

    SquareSpace is relatively easy to set up, there's one fee, and there's solid support and walk throughs amid a sea of templates that are relatively straightforward to work with, even for someone who is totally new to website design.

    Here's a non-affiliate link to SquareSpace's tutorial section on "Getting Started with Squarespace":

    https://support.squarespace.com/hc/en-us/articles/205809798-Video-Series-Ge...

    Take a few minutes to watch in order to see for yourself how straightforward the platform can be.

    You'll find more support here:

    https://support.squarespace.com/hc/en-us/categories/200352188-Knowledge-Bas...

    ... and if you decide this is the right platform for you, here's a link to their range of templates:

    https://www.squarespace.com/templates







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