Question

Topic: Branding

Tag Line Help

Posted by samantha.peters023 on 2/15/2018 at 6:33 PM ET 250 Points
I am a self love coach who wants to help women improve their quality of life through a program of healthy eating, mindset, grooming for success, relationship tips, meditation and time management. I want to come up with a great tagline to stand out in the crowd.
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RESPONSES

  • Posted by Gary Bloomer on 2/15/2018 at 8:02 PM Accepted
    Stop.

    Breathe.

    Relax.

    Little else will work as effectively in helping you stand out as your personality.

    Tag lines do not brand.

    They might position, but that alone isn't branding.

    Just tell people what you do: THAT's your tagline.

    "Helping women improve their quality of life through healthy eating, mindset, grooming for success, relationship tips, meditation, and time management."
  • Posted by Jay Hamilton-Roth on 2/15/2018 at 9:14 PM Accepted
    What's the name of your business?
    What region will you serve?
    Why are you uniquely qualified to coach women?
  • Posted by mgoodman on 2/16/2018 at 12:39 PM Accepted
    More than a tagline you need to model what you teach. What you are selling will be obvious in your personality and behavior, and your clients will begin to sing your praises on their own. Once they do that you will find words and claims that will be authentic and better than any tagline you could invent.

    So for now, please respond to Jay's questions:

    - What's the name of your business?
    - What region will you serve?
    - Why are you uniquely qualified to coach women?

    Great taglines punctuate great products (or services). Help us understand your "greatness," and we'll come up with that great tagline.
  • Posted by Shelley Ryan on 3/29/2018 at 7:06 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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