Question

Topic: Branding

Ideas For Increasing Foot Traffic & Web Traffic

Posted by Anonymous on 1/25/2018 at 5:09 PM ET 250 Points
I am Account Manager at a local Hispanic television station. There is a dealership in town that I've been trying to get on the air . They are currently spending money with our competition even though we have better numbers. I've approached the agency and presented them with the idea of doing a promotion for the 2018 FIFA World Cup games . Since latinos are mad crazy about soccer, this will provide the momentum and excitement to motivate shoppers to visit dealer. The agency likes the idea and wants me to do a car giveaway I need some ideas on how I can tie this all together and drive viewers to the dealer, their website as well as engage them through our social media platforms

I am looking for a hook or some other way to entice viewers to visit a car dealer without having to do a test drive.
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RESPONSES

  • Posted by telemoxie on 1/26/2018 at 7:52 AM Accepted
    A couple ideas…

    a raffle off or give away a television so people can watch the game? (Less expensive than giving away a car, and ties into your Soccer theme).

    Could you do something with a soccer ball at the dealership, e.g. if they can make a basketball shot by kicking a soccerball, they win something? And you can post the videos on social media.

    What about a Spanish-language blog where people can discuss the World Cup games, sponsored by the car dealership?
  • Posted by Jay Hamilton-Roth on 1/26/2018 at 5:29 PM Accepted
    Can the dealer host a FIFA watching party at the dealership (perhaps for qualified people)?
  • Posted on 1/29/2018 at 11:40 PM Author
    I liked both responses but I would like a hook to drive viewers , tie in the web and engage viewers during event to watch station.
  • Posted by AdityaInfotech on 1/30/2018 at 6:40 AM Member
    No Idea about it..!!!
  • Posted by Shelley Ryan on 2/13/2018 at 12:06 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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