Question

Topic: Taglines/Names

Air Quality Fundraisier - Golf Tournament

Posted by tanya.carlson on 1/18/2018 at 1:02 PM ET 250 Points
The Calgary Region Airshed Zone (CRAZ) is planning on hosting their first fundraising golf tournament. We need a catchy name for the tournament and tag lines to create a buzz with prospective donors. CRAZ monitors that air quality in Calgary and region (Alberta, Canada)
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RESPONSES

  • Posted by mgoodman on 1/18/2018 at 2:49 PM Accepted
    A catchy name and tagline alone are not likely to create a buzz with prospective donors. There has to be something more than that to motivate your donors ... a "real" reason to support the effort. They have to WANT the fundraising effort to succeed because they believe in the mission of CRAZ. It's the not-for-profit equivalent of a benefit for your target audience.

    Start by defining your target audience and how they feel about CRAZ now. Then articulate the compelling reason why they might want the golf tournament to succeed. Once we have that, we can come up with a name/tagline that can contribute to fundraising success. ("What's in it for the donors?")
  • Posted by Jay Hamilton-Roth on 1/18/2018 at 11:25 PM Accepted
    Care To Golf?
    Golf is in the Air
  • Posted by tanya.carlson on 1/19/2018 at 10:33 AM Author
    We are raising funds to continue the monitoring program in small communities. We have members of the organization from industry, municipalities, and government agencies. We all work together to create an air monitoring program for the Province. This being said the provincial funding for the program has been decreased which is why we need to find revenue from other options. We believe in air quality education and engagement.
  • Posted by Shelley Ryan on 2/6/2018 at 4:37 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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