Question

Topic: Strategy

Retail Beacons

Posted by lstevens on 1/16/2018 at 10:58 AM ET 25 Points
I'm being approached by companies that have Bluetooth beacon systems that broadcast promotional messages within a radius of a retail store. Any consensus on whether or not they are a good idea?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Peter (henna gaijin) on 1/16/2018 at 12:37 PM Accepted
    Hadn't heard of these, so did a touch of research. Here is an article from 2 years ago wondering about why beacons haven;t taken off:
    https://www.braze.com/blog/beacon-marketing-what-happened/

    Still hasn't taken off, so I suspect it never will.
  • Posted by lstevens on 1/16/2018 at 1:03 PM Author
    Thanks - the article is helpful. The pricing I've seen has been coming down considerably. Two years ago I saw pricing at about $1000 a month. Last month it was $299 per month. Now I see it at $129 a month.
  • Posted by Gary Bloomer on 1/16/2018 at 7:12 PM Accepted
    Personally i'd avoid these things. Most stores taking advantage of them won't do the platform justice.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)