Question

Topic: Branding

Need Ideas For A Home Furnishing & Clothing Brand

Posted by shivanirai.rai on 1/7/2018 at 10:08 AM ET 250 Points
I have been trying to find a name for my brand- currently I am selling Home accessories like cushion cover,curtains and quilts in India. I would like to expand further into clothing and am looking for a catchy & unique name which i can build my brand upon.
I was thinking of Reyna Home but its taken and have 2 shops in my city already.

any suggestions would help which are relevant to I being able to build my brand upon.

tagline- Dress up your HOME is catchy and which I would like to use further.
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RESPONSES

  • Posted by mgoodman on 1/7/2018 at 2:16 PM Accepted
    If you establish a strong brand identity for your home accessories business and then add clothing, you will confuse customers and prospects, and ultimately weaken your brand. The target audiences and benefits are different for those two categories (and you want the brand names to at least suggest the benefits).

    Let's focus on the NAME for your home accessories business. Who is your primary target audience for that? Where? What unique and compelling benefit can your target audience expect when they buy from you? Are you an online business, or a bricks-and-mortar business, or both? Where and how will/do people learn about you?

    For the record, you really should name the business AFTER you have come up with a Brand Positioning Statement, not the other way around. A BRAND is much more than a NAME. First define the image you want people to have of your company. Then list all the ways you will communicate that image. THEN come up with a name that supports your brand strategy and desired image.
  • Posted by Shelley Ryan on 2/6/2018 at 4:28 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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