Know-How Exchange : Strategy

It's not clear to me what makes your networking site better than other sites that students are already a member of. What's the benefit to them to join your site? Where are these students located? How large is your existing membership base?

To me, your best strategy right now depends a lot on your checkbook. You have the money to fund development, to hire a dozen programmers, to experiment with this or that, to advertise, and see what works out over time? Or, are you trying to bootstrap this on a very limited budget and a relatively short time-frame for success? If you need to show results and start making money fairly quickly, I would suggest you find a small niche of specialized students who are close to you and have some sort of a unique need. Facebook did not start by being everything to everybody. My understanding is that it started at one campus among a relatively small group of students who had one specific thing in mind.