Question

Topic: Taglines/Names

Immigration Law Firm

Posted by boo_nesss on 11/21/2017 at 2:36 PM ET 25 Points
Need something that is different from the typical tagline: Global Immigration Solutions & Fostering Immigration Solutions we want to instill trust without using the word immigration our firm name is Angelo Immigration Law, so we want something for tagline. Quality, Reliability, Results (something like that, but different...) someone else has that already. :)
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RESPONSES

  • Posted by mgoodman on 11/21/2017 at 4:35 PM Moderator
    Since the firm name tells what you do, use the tagline to communicate the unique benefit the target audience can expect, and perhaps the geographic area you serve. Skip the "quality, reliability," etc. Nobody understands that stuff means coming from a professional services firm. They only want to know what's in it for them.

    How are you different from other immigration lawyers? Where are your clients? Why should they hire you instead of an attorney down the street?
  • Posted by telemoxie on 11/22/2017 at 7:44 AM Accepted
    I think shorter is better. One of my favorite taglines is five guys tagline: "Burgers and fries"

    Whatever your tagline, you might consider targeting and marketing to certain ethnic groups, and having multiple business cards, each with your tagline in the language of one of your target groups. Good luck.
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