Know-How Exchange : Branding

You're talking about the category as a commodity. If that's the way you want it to be, then price is your promotion weapon of choice.

On the other hand, if your product offers a unique and compelling benefit, promote that benefit. Let your target audience choose your brand because they are convinced it is better for them, not because it's cheaper or because you've come up with a promotion tool that will take their eye off the ball.

Full disclosure: I spent years as a VP-Marketing with a brand in the same category. I've been there!

I have been in the marketing business my whole career.

What is a supplement please?

I thought a supplement is a vitamin you eat :)

Markketing has strategies, and tactics. Supplements? :)

Somebody please enlighten me.

Thank you

What do you mean by "a supplement"?

Where (geographically) will you offer your product?

If by a supplement a gimmick or giveaway is meant it is rather easy to think of something nice. Female hygiene products offer loads of possibilities. But I agree with Gary and Matthew that we need a bit more clarification.