Question

Topic: Branding

Taglines For Promotion Of Photographers Directory

Posted by tiwari.ved27 on 11/20/2017 at 1:19 AM ET 125 Points
I am starting a photographers directory.We are not charging anything neither for registration nor for any business transaction neither from customer nor from photographer. Plz suggest some catchy taglines by which i can encourage photographers to come and create their profile in my site.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/20/2017 at 8:30 AM Member
    How will listing their business in your directory benefit the photographer?
    How will you make money from this website?
    How will you attract visitors to come to this site?
  • Posted by mgoodman on 11/20/2017 at 10:07 AM Accepted
    Jay has asked some critically important questions. We are good at relevant taglines, but we need some strategic input from you before we can work our magic.

    One note of caution: A "catchy" tagline may be a big mistake if you really want photographers to understand that listing with you is worth their time and effort. Generating qualified leads is important to photographers, and they will be forming an opinion of your service. If all they see are some "catchy" words they may think your service is vacuous. Better if you can offer them a compelling benefit.
  • Posted by tiwari.ved27 on 11/20/2017 at 11:25 AM Author
    @Jay Hamilton,

    In response to your queries

    1: They can directly be contacted by prospect customers. Also their work will be visible to many prospect users. Against that they need not to pay anything or any kind of charges.

    2: Revenue model is purely on advertising (space selling).

    3:Through aggressive social media campaign i.e in FB, youtube & even CPC campaigns (google adwords).
  • Posted by tiwari.ved27 on 11/20/2017 at 11:28 AM Author
    @mgoodman,

    Thanks for your suggestion but the idea of catchy taglines is to get attention, since I am a startup so for me seeking photographer attention is imperative.We are not only giving catchy tagline but also supported infrastructure..

    regards
  • Posted by Jay Hamilton-Roth on 11/20/2017 at 12:17 PM Member
    What's the name of the directory?
    What region or specialties will you serve?
  • Posted by tiwari.ved27 on 11/20/2017 at 12:23 PM Author
    @ Jay Hamilton

    name is Octazoom.com (still in development stage)
    Region is initially India & later other countries as well.

    In terms of specialties, so we want to cover all commercial genres of photography. Along with that a separate section for vedio graphers as well.

    regards
  • Posted by Jay Hamilton-Roth on 11/20/2017 at 1:33 PM Member
    What does Octazoom mean? If the name doesn't convey your business goals, then the tagline shouldn't be catchy but instead clearly state what you offer.
  • Posted by tiwari.ved27 on 11/20/2017 at 2:55 PM Author
    @Jay Hamilton,

    Octa represents 8 commercial genre of photography,. Zoom is a word connected with photography.

    My business tagline is "Local photographers directory ".

    I want some catch lines which i can put alongwith my creatives in social media to entice phographers.

    regards
  • Posted by Jay Hamilton-Roth on 11/20/2017 at 2:58 PM Accepted
    Want (Need) More Camera Work?
    Put Your Business In Focus
    Get Seen
  • Posted by tiwari.ved27 on 11/20/2017 at 3:00 PM Author
    Thanks Jay,

    Some more if you can.
  • Posted by Mike Steffes on 11/22/2017 at 7:31 AM Accepted
    Focus on Leads
    Business Zoom
    Key light your business
  • Posted by Shelley Ryan on 12/11/2017 at 6:35 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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