Question

Topic: Social Media

Help! #givingtuesday Campaign Ideas/tag

Posted by katiejosephdevelopment on 11/3/2017 at 11:13 PM ET 500 Points
Yes, I'm desperate for help with this! And so stuck for ideas that will make the campaign sizzle and memorable.

#GivingTuesday has become an International day of giving (first Tuesday after Thanksgiving). The primary focus is to solicit online giving and build the organizations online presence. I'm working with an incredible grassroots org called People for Parks. They work with schools to open their playgrounds when school is not in session. They provide all the funding to staff and open the schools as "parks" and "playspaces" over the weekends and vacations.

It's transformational to kids, parents and communities when they have a safe outdoor space to go!

As part of the end of year fundraising strategy we're planning a campaign for #GivingTuesday.

The goals are:
Spread the word about PfP/raise awareness
Inspire people to engage - post/like/share/DONATE!

My challenge: #LetsPlayLA
To create a campaign that will be shared, liked, LOVED and inspire people to do something (related to let's play LA) looking for something that's different, inspirational, viral! Possibly get celebs/influencers/kids and families who benefit from the program to create 3 -5 second videos to post every 15 mins throughout the day encouraging people to share the campaign..do something and donate.

Would love to get your ideas!

Target Audience:
Millennials, teens

Thanks in advance for your time, talents and any help.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/4/2017 at 9:30 AM Accepted
    Can you leverage the stories from past My Giving winners?
    Encourage people to bring these stories to life in video and make a video competition on social media?
    If you don't have any stories from My Giving that apply to LA, then create a competition for LA stories on social media!
    Can you create a series of videos with the theme "A Day Without an LA Park" (a takeoff of A Day Without a Mexican) to share (or again, have people create videos with that theme for a competition)?
  • Posted by katiejosephdevelopment on 11/4/2017 at 1:58 PM Author
    Thanks Jay -- LOVE these ideas and your input. Great suggestions for engaging an audience around the theme. I'd wondered about having an athlete/celeb show up at the different school sites during recess and play with the kids/meet and greet and post short videos with the question who would be your dream playdate? Then the audience can either do a quick video and post or selfie holding something up #PlayDate. I prefer your suggestions!
  • Posted by Gary Bloomer on 11/6/2017 at 6:44 PM Accepted
    Why not emulate Par(king) Day, whereby you take over a parking spot or two (with permission from the appropriate authorities) and set up mini play parks to build awareness? There's MASSES of scope here for free awareness through local media. I worked on a project like this in September 2015 in downtown Philadelphia and got a live spot on Fox-29's Good Morning Philadelphia, and a recorded spot on WHYY-FM

    https://parkingday.org/
    https://www.fox29.com/news/21354255-video

  • Posted by Shelley Ryan on 11/28/2017 at 4:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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