Question

Topic: Strategy

Need A Catchy Title For Stress Management Course

Posted by joanna.advisory on 11/1/2017 at 4:23 PM ET 250 Points
I need help with a catchy title and description for a 6 week stress management course. I would like to focus on the Holiday season,everyday stress and chronic illness
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RESPONSES

  • Posted by mgoodman on 11/1/2017 at 5:07 PM Accepted
    Why does the title have to be "catchy?" I would expect that this is a very serious issue for your primary target audience. If they think you are just having fun with the title, they might also think you don't take the subject very seriously either.

    Let's start with some basics:

    1. Who is your primary target audience? Where?

    2. What unique benefit can they expect? How will they feel after 6 weeks of your course?

    3. What other alternatives do they have if they want to deal with the issue? How/why are you a better solution to their problem?
  • Posted by Gary Bloomer on 11/1/2017 at 5:59 PM Accepted
    Focus on one thing, rather than three things.
  • Posted by Mike Steffes on 11/1/2017 at 6:12 PM Accepted
    Do you consider your customers to be everyone?
    If not, then who?
  • Posted by Alissa_Goodwin on 11/2/2017 at 8:04 PM Accepted
    I agree- focus on one. Assuming you go with holiday...

    Holiday Stress Reduction
    Learn six practical skills to cope with holiday stress.
  • Posted by Jay Hamilton-Roth on 11/3/2017 at 9:37 AM Accepted
    Stress Less (for the Holidays)
    6 Weeks To Less Stress
  • Posted by Shelley Ryan on 11/28/2017 at 4:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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