Question

Topic: Branding

Tagline For Quality Management Consultant Company

Posted by Anonymous on 10/30/2017 at 3:41 PM ET 250 Points
Hi, I am starting a healthcare quality management company and need your help in deciding a tagline for my company name. I work with physician offices to help them track and measure patient outcomes, develop programs or process improvement to improve these outcomes and other quality improvement activities. My company name is Palmarius Consulting. Please suggest a tagline that captures what I do for them.
Thanks!
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RESPONSES

  • Posted by mgoodman on 10/30/2017 at 6:35 PM Accepted
    Who is your primary target audience? Where?

    What benefit can they expect when they hire you? (Not what YOU DO, but what BENEFIT THEY can expect as a result?) What important problem do you solve for them? Why will they sleep better at night when you are on the case?
  • Posted by Mike Steffes on 10/31/2017 at 7:16 AM Accepted
    Palmarius Consulting
    "Systems for Better Patient Outcomes"
  • Posted by tom.mcwhirter on 11/1/2017 at 8:07 PM Accepted
    Healthcare Brand
    Patient Process Programs

    Build your marketing campaigns around what you do and the value added.

    Patient - Patient Centered Healthcare Management Company.
    Process - Healthcare Quality Business Process Solutions.
    Programs - Healthcare Business Programs
  • Posted by mgoodman on 11/2/2017 at 11:39 AM Moderator
    What's in it for a physician's office "to track and measure patient outcomes, develop programs or process improvement to improve these outcomes and other quality improvement activities?" How does doing that benefit the physician's office? Why would they want to pay someone to help them do that?

    Separately, do you actually have a measurable deliverable, or are you simply a "helper?"
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