Question

Topic: Branding

Need A Name For My Equine Event Planning Buisness

Posted by tinkngo on 10/26/2017 at 1:48 PM ET 250 Points
I am doing equine events targeting mostly women from children to elderly, anybody who still loves horses. I bring together instructors and students in a multi day instructional/game format. I don't care to limit myself to "Natural Horsemanship" or "Eventing" as these really do not encompass the scope of what I want to present and have very specific connotation about what one does with their horse. I had come up with a few names only to find them listed as trademarked. I don't want to go too narrow as recently I have been exploring biker and music events.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/26/2017 at 2:20 PM Accepted
    Horse Play (Events)
    Foal Play (Events)
    Equine Access (Events)
  • Posted by tinkngo on 10/27/2017 at 9:01 PM Author
    I LOVE these THANK YOU!
  • Posted by BizConsult on 10/29/2017 at 6:40 AM Accepted
    Horsing Around

    If you're branching out into other recreational/entertainment areas, maybe you could do something like
    Playing Around
    (good for music events and/or the total business).
  • Posted by Mike Steffes on 10/30/2017 at 9:46 AM Accepted
    By "doing" you mean you set up and market these events, right? It appears you eventually want to be a "promoter" of general events. So you probably should rein yourself away from horse specific terminology.
    Younger people these days seem to be searching for Experiences. Maybe somehow including, or implying, that your events will provide fun, interesting, high value Experiences would be a profitable approach.
  • Posted by Shelley Ryan on 11/17/2017 at 12:14 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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