Know-How Exchange : Branding

A few questions:

* What does 3CS mean?
* Why do you think you need a tagline?
* Who is your primary target audience?
* What would you want your tagline to communicate?

Hello mgoodman & telemoxie,

3CS :
3: The number 3, symbolized by the Trinity (Creation)(Art) &
Many phases of life happen in combinations of three:
mother/father/child
past/present/future.
There are 3 acts of existence - birth/life/death.
We have metal furniture's for present past & future and updated continuously to match your comfort
C: stands for cold rolled sheets
S: stands for steel
(Actually it is first letter of three partners)

Tagline that can register in everyone's mind for all their furniture needs which maintains quality and durability and aesthetics.

Primary target audience is everyone - because we provide furniture's for consumer's, corporate's, government.

my tagline wants them to understand: When you know what you need, we're the name to know

Our channels of distribution: we manufacture. design . sell and create furniture that fits their requirement

We are selling direct to consumer, direct business, direct to government, through wholesalers, corporate clients.

USP: Quality .Durability. Asthetics. Unique designs.

Hope u suggest the best ones.
thanx for your response

Let me put this way:
I have given a detailed explanation for a tagline and you have been giving marketing issues and u asking me about target audience. Target audience are everyone who wants comfort their house or office or commercial with beautiful long lasting furniture which will be produced according their interest and we will be updating our designs every halfyearly depending on market response.
our real target is who wants beautiful furniture and i see that every place needs to comforted with furniture & interiors.
furniture is primary requirement for any place.
even tribes would have their own furniture to comfort their living.

To give you a brief i have mentioned primary target audience is everyone.
"Primary target audience is everyone ..." This is absurd. A target audience of "everyone" includes 7 billion people. You cannot expect to reach and serve that many people -- I would like to mention why is that it isn't possible just for example : facebook and whatsapp ( i understand its different but they have reached)

What ever you have been focusing for my requirement seems absurd.
Am looking for a tagline where its registered in everyone's mind. so when they have need of long durable steel furniture they can count on us.

in my explanation itself i find some taglines. but i want something unique and different.

Today am not able to reach so many customers that is the reason i wanted to create a brand that is best for all the architectural, basic any kind of furniture.

Kindly suggest me the best one.
everyone is just a brief, if u had gone through below i would have mentioned this : We are selling direct to consumer, direct business, direct to government, through wholesalers, corporate clients.
this would have given you a little brief of what everyone has meant above.
nevertheless Iam looking for a tagline.

Firstly i would like to mention that , in the above answers i have mentioned my USP and Y am i different is with quality & durability and new designs which suit customers requirement. and we keep updated with new designs.
And how can i prove ?? -- we are certified manufactures with highest level of machinery with all the certifications from government.
I would like to know when i need a tagline everyone wants to know my business completely in the first comment itself i have mentioned all the answers.
Iam asking for a tagline people are beating around the bush.
kindly provide me the best tagline.

Hello mgoodman, telemoxie, and jay hamilton - roth.., can i have any update regarding the tagline requested.
Its been a week and i have given all the data

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs