Question

Topic: Branding

The Power Of Branding For Small Business

Posted by ashwaryas76 on 10/24/2017 at 6:05 AM ET 100 Points
Hi, Im going to write my dissertation and I need some help about my problem statement.

basically i want to work with how small business in take away sector can build up to be successful with the power of branding.

This is my family business so i think it would be interesting to work on that, but i dont know what the problem question can be?
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  • Posted by telemoxie on 10/24/2017 at 10:35 AM Accepted
    I am not an expert on branding. Nevertheless, I will offer an opinion if I may.

    I have observed that some companies value branding more than other companies. We know this because some companies will spend money for branding, while other companies will not. In my experience, small companies do not spend money for branding. Therefore, I would personally conclude that they do not value it.

    Small businesses need good marketing. But in many cases, the reason they are small is because they do not pay for good marketing.

    If I were to study the benefits of branding, I would probably focus on companies who spend money on branding rather than on companies that do not spend money on branding.

    But I'm no expert.
  • Posted by mgoodman on 10/24/2017 at 11:06 AM Moderator
    You are making a huge assumption when you look at "how small business in take away sector can build up to be successful with the power of branding." How do you know that branding is the right approach for the business? Do you have a few examples of how others in a similar business used branding to make a significant difference for them?
  • Posted by ashwaryas76 on 10/24/2017 at 2:46 PM Author
    so can I write something like this: how will companies use branding to get successful?

    basically as i told you earlier i want to expand the family business (take away concept - called Tiffin) on an international basis? how can they be successful as the big companies like KFC and MC Donald.

    can you try to help me out to find a problem statement i can be able to work on.
  • Posted by mgoodman on 10/24/2017 at 2:59 PM Accepted
    Cite a specific example, and examine how they did it: "How ABC Company used a branding strategy to successfully expand into the Australian market and double its profits in less than 12 months."
  • Posted by cookmarketing@gmail. on 10/25/2017 at 10:19 PM Accepted
    A company does not 'make' a brand. The customer makes the 'brand'

    It would be a really interesting, informative paper if the paper outlined how the compnay intend their
    product/service to become a destination...a must go to.

    Once a destination, the customer will 'brand' it.

    Your statement on '...what the problem question should be...' may not be the best approach.
    Take some time, outline a process of becoming a destination product/service; the dissertation title will be within
  • Posted by Shelley Ryan on 11/8/2017 at 6:40 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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