Taglines/Names - need a name for a mormon babysitting app from sb: MarketingProfs Question 46505

Topic: Taglines/Names

Need A Name For A Mormon Babysitting App

Posted by sb on 10/20/2017 at 5:10 PM ET 250 Points

Need a name and a tag line for a Mormon babysitting app.

Could have the word â€œbeesâ€ in it. Not missionary.

Thanks!

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Posted by mgoodman on 10/20/2017 at 5:40 PM Moderator

A few questions:

Who is the primary target audience? Where?

What is the unique and compelling benefit the target audience can expect when they use the app?

What is the benefit of "Mormon" for babysitters? Why is "Mormon" important to the positioning?
Posted by sb on 10/20/2017 at 5:50 PM Author

Culturally, Mormons like and are trusting of other Mormons. The unique benefit would be no different than say a dating app like J-Date that specializes in Jewish singles, Farmers Only, etc.

This is a population that usually has many young children, and are looking for a member of their tribe that they can implicitly trust to watch their kids on their date nights.

In other words, there is an implicit cultural trust imbedded here.
Posted by mgoodman on 10/20/2017 at 6:10 PM Moderator

But the app itself would be just the same if/when you introduce the Muslim or Jewish or Roman Catholic (or Atheist) versions, right? It's really a babysitter-matching app targeted at Mormons?
Posted by sb on 10/20/2017 at 6:31 PM Author

That is correct.
Posted by Gary Bloomer on 10/20/2017 at 8:08 PM Member

"â€œbeesâ€" what does this mean?
Posted by Jay Hamilton-Roth on 10/21/2017 at 12:32 AM Accepted

(I think "â€œbeesâ€" means "bees" - quotemarks show differently in various fonts)

Why not M-Babysitter (like J-Date)?
Posted by sb on 10/21/2017 at 12:33 AM Author

Jay is definitely in contention for the win!