Taglines/Names - Name for a pharmacy including the name Champion from badgertraumarn: MarketingProfs Question 46503

Topic: Taglines/Names

Name For A Pharmacy Including The Name Champion

Posted by badgertraumarn on 10/19/2017 at 5:35 PM ET 125 Points

We are opening an outpatient pharmacy in our hospital and would like to include the word "Champion" in the naming process. Looking for Catchy ideas.

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Posted by Gary Bloomer on 10/19/2017 at 6:47 PM Member

Why does the name have to be catchy and why must it include the word champion?
Posted by mgoodman on 10/19/2017 at 8:59 PM Moderator

What is the name supposed to communicate? To whom? Where? What does "Champion" mean to your target audience? It's not clear why "champion" is relevant to a pharmacy? Champion of what?
Posted by badgertraumarn on 10/19/2017 at 9:50 PM Author

The word Champion is part of our Hospitals name.
Posted by mgoodman on 10/20/2017 at 11:12 AM Accepted

Champion Community Pharmacy

Don't try to be "catchy." Instead give people a reason to want to leave their current pharmacy to patronize yours. Do you deliver? Guarantee prescriptions will be filled promptly? Other? (What would customers want from a new pharmacy?)

If you have not interviewed a sampling of prospective customers, that is where you need to begin. If you have already done this, perhaps you can share with us what they said.
Posted by Shelley Ryan on 11/8/2017 at 6:32 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs