Know-How Exchange : Taglines/Names

We would need a lot more information about your business before we can have any chance of providing useful suggestions. Where you are located, what you sell, what is special about your business, etc.

Some additional information we'd need in order to develop a strong tagline for you:

Who is your primary target audience? Where? What is most important to them when shopping for whatever it is you sell? Where are they buying now? Why should they consider switching their supplier loyalty (to you)? How is your business different from, and better than, their current vendor?

Why do you feel you need a tagline? What does "D Fab" mean? What would you want the tagline to communicate?

What is the name of your business? (The tagline needs to fit with the name.) How do/will prospective customers find you? Do you have a bricks-and-mortar location, online presence, or both?

"I want a unique tagline for my boutique."

I need a lot more information on your boutique: serving what kind of clients or buyer? At what level? Where is your store? How long have you been in business? Do you sell from a physical store or from an online outlet? Do you design your own range?

What is true and good and unusual about your business? One way to find out is to ask your customers. Are you currently in business? Do you have any customers? Maybe you can find a way to ask them.

For example, you could have a contest with a prize. You could have a comment card, and ask your customers to write on the card what it is they like about your boutique. Then you could draw a card (either one time or monthly) and that person could win a prize, such as an additional service, a manicure or pedicure or something.

A drawing allows you to get people's impressions and opinions without judging those opinions. It would also give you a way to advertise and promote add-on services.

If unique is what you seek—Finders & Keepers Boutique