Question

Topic: Branding

School Name

Posted by mjacobs on 10/10/2017 at 8:27 PM ET 250 Points
We are a private school for 10 years. Our name is similar to the public schools and we are struggling to let the community know we are here. We are considering changing our name. We are Quincy Valley School The Public school system is Quincy Public School.
Thank you for any input.
Our goal is to increase our student counts.
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RESPONSES

  • Posted by mgoodman on 10/10/2017 at 9:04 PM Accepted
    LEADERS OF TOMORROW
    Quincy's Only Private School

    LEADERS OF TOMORROW
    A Premier Private School
  • Posted by Mike Steffes on 10/11/2017 at 7:46 AM Accepted
    Or, you could go the other way (keeping some continuity)-

    Quincy Valley Private School
    "Educating the Leaders of Tomorrow"
  • Posted by Jay Hamilton-Roth on 10/11/2017 at 9:15 AM Accepted
    Having been in existence for 10 years, I would think that the community would already know about you. Perhaps the issue isn't a naming one, but rather an issue of PR - sharing the successes of your school and its students.

    If you're serious about considering a name change, perhaps a contest with the students and their families is in order. That process should generate additional PR in the community, which would make people aware of you and your future plans.
  • Posted by joy.levin on 10/13/2017 at 9:03 AM Accepted
    I would extend Jay's comment to include a survey of students and parents who do not currently attend the school. You might see differences between current and potential students, giving you additional insight into what might appeal to both groups.
  • Posted by Alissa_Goodwin on 11/2/2017 at 8:49 PM Accepted
    Quincy Valley Academy.

  • Posted by Shelley Ryan on 11/8/2017 at 6:27 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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