Question

Topic: Taglines/Names

Title & Tagline? Software, Non-profits & Startups

Posted by kajmagnus3 on 25 Points
Hi, I'm developing discussion software. Initially the target customer/user group will be non-profits & startups looking to improve people's lives / help people / change the world. With that in mind, what do you think about this title / tagline?

——————————————————————————————————
EffectiveDiscussions
====================

Create a discussion forum for your non-profit or startup, and your users. It finds good answers and ideas, so you can improve people's lives.

Place it at forum.yourwebsite.com

(... and a bit further down on the page: )

Unlike other question-answers software, we include team chat, blog comments, and discussion forum features — that is, all you need? No need to search for additional software and services.
——————————————————————————————————

- What do you think?

- Do you feel you understand what this title-tagline is about?

- Do you feel there's any particular benefit with using this software? Or could you just use Slack or phpBB instead?

- Is it clear, from the tagline, who is the initial target customer group?

(I'd happily give thoughts & feedback about your title/tagline if any, just tell me)
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RESPONSES

  • Posted by mgoodman on Accepted
    I find the reference to " ... *it* finds good answers and ideas ..." hard to accept/believe. How can *IT* distinguish between good answers and not-so-good answers, novel ideas and rehashed old ideas? Not sure I want to entrust key decisions to *IT* -- a software solution -- even though I recognize that AI can be remarkably clever/sophisticated.
  • Posted by kajmagnus3 on Author
    @mgoodman Thanks for the reply. Hmm yes maybe I'm promising too much. Maybe I should rephrase from "it finds good answers", to "It helps you find good answers". Because it's more like a tool, like, a hammer helps you build a house, but ... it doesn't build the house :- )

    There's no AI, instead, there's a hand coded algorithm that, based on Like votes and some other things, finds good answers & ideas. (The algorithm has one / some improvements over other Question-Answers software.)
  • Posted by Jay Hamilton-Roth on Accepted
    How is this better/different than software the organizations may be using?
    "Effective Discussions" is slightly misleading. As a minimum, this is about effective online discussions, not how to have better face-to-face discussions. And it requires participation, which means that the work is still on getting the organizations to have people join this software, actively participate in it, etc.
  • Posted by mgoodman on Accepted
    I think you may need to include a missionary message so your target audience will get the big idea -- the benefit they will realize from online discussions. If they are not using online discussion groups now, how are they supposed to know why they should consider them, using your platform or some other one?

    Once you do that, you can begin to deal with the compelling reason why your approach is different from, and better than, others'.

    It's still not clear how what you offer can really improve people's lives -- even indirectly -- in a meaningful way. Which people? Improve how?

    You ask: "Do you feel there's any particular benefit with using this software?" Honestly, no. You don't offer any possible benefit. How would I feel there's a benefit?
  • Posted by kajmagnus3 on Author
    @mgoodman

    Thanks for your feedback. I've now changed to:

    ————————————————————————
    Shape the future
    =============
    Create a discussion forum for your non-profit or startup, and your users.
    It finds good solutions and ideas, so you can do the right things. [or "focus on the right things"?]
    ————————————————————————

    I wonder if you feel this includes a missionary statement?

    Yes most non-profits seem to _not_ use any discussion forum or chat anything like that, at least not visible via their homepages.

    I agree that "improve people's lives" was maybe too vague and didn't clearly follow from the text just before.

    I hope that people will think is a benefit: "It finds good solutions and ideas, so you can do the right things" (what do you think? and others here)
  • Posted by kajmagnus3 on Author
    @ Jay Hamilton-Roth — thanks for the feedback.

    > How is this better/different than software the organizations may be using?

    My intention was that it's this: "It finds good answers and ideas". ...

    ... Maybe it's more clear if I change to:
    "It finds good solutions and ideas, so you can do the right things. [or "focus on the right things"]" ?

    — does this seem like a benefit? Something different from other software? hmm

    > "Effective Discussions" is slightly misleading. As a minimum, this is about effective online discussions, not how to have better face-to-face discussions. And it requires participation, which means that the work is still on getting the organizations to have people join this software, actively participate in it, etc.

    Interesting interpretation / reaction, thanks for telling me. What I personally mean here, with "effective discussions" is that the discussions will (hopefully) have effect, in the real world. For example, the software helps the organization find good ideas & solutions, and they proceed with actually doing those things for real. Maybe there's a better word / phrase for this, than "effective discussions". (I'm not a native speaker.)
  • Posted by kajmagnus3 on Author
    Maybe "Find solutions and ideas, & plan better" would be a better title, hmm.
    Or "plan better for the future"
  • Posted by kajmagnus3 on Author
    Or maybe:

    Plan better for the future
    ==================
    Create a discussion forum for your non-profit or startup, and your users.
    It finds good answers and ideas, for your users so they get help,
    and for you, so you can do the right things.

  • Posted by mgoodman on Accepted
    Anything that IT does, or that deals directly with IT, is probably not a benefit for your target audience. Instead of referring to IT, tell the target audience how their lives will be better after they've used it. It seems that you are too focused on your product and not on the benefit your target audience will experience. And make sure you explain why/how discussions are beneficial; don't assume everyone knows already. What kinds of questions can they address? How are they better than whatever they are doing now? Etc.
  • Posted by kajmagnus3 on Author
    @mgoodman Ok, then maybe like this? Now "You" are in focus rather than "It":

    ———
    Create a discussion forum for your non-profit or startup, and your users. Where you get help with doing the right things, and your users get questions answered — because good solutions and ideas are shown first, won't get lost in the noise.
    ———

    Maybe this is the best "tagline", this far? Or the least bad :- P

    Hmm, what type of questions. I think often e.g. volunteers, or a startup's possible customers, ask questions before they join / buy. And have questions afterwards, e.g. about events in the organization, or about how to use the product they bought. Feels as if there are so many different questions, so there's not enough space to describe (?). Maybe if I focused on startups only, I could write "customer support questions", though.
  • Posted by kajmagnus3 on Author
    In the end, I'm changing the homepage to this: """Effective discussions.
    Create a discussion forum where good solutions and ideas are shown first, not lost in noise. Includes chat and blog comments features. — Brings together the best from Slack, Discourse, StackOverflow, Reddit, Disqus.""" — for now at least. I had a look at lots of similar software and ... Their taglines often go against the "rules" I think, but they're doing OK anyway so perhaps other things matter more. ... And I'll create a dedicated landing page for non-profits, e.g. https://serveraddress/for-non-profits. Thanks everyone for the feedback.

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