Question

Topic: Student Questions

Taglines/names For A Laptop Bag With Organizer

Posted by juvicairacastro on 9/22/2017 at 9:49 AM ET 25 Points
I would like to asks for suggestions for a possible catchy tagline for our laptop bag organizers. Basically, it is a laptop bag with organizers inside where you can put you paper, notebook, chargers, ballpens, etc. Also, it has a detachable mouse pad.
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RESPONSES

  • Posted by mgoodman on 9/22/2017 at 12:04 PM Accepted
    Who is your primary target audience? Where?

    You've listed some features of the laptop bag, but no statement that tells us why someone might want it. What benefit can a person expect if they have this laptop bag? How will it make their lives better? How will it make them feel?

    Those are the things that will grab prospective customers and motivate them to learn more. Forget "catchy." "Catchy" is something novice marketers do when they don't believe their product delivers a unique and important benefit for the target audience. Go for "compelling/relevant benefit" instead.
  • Posted by Shelley Ryan on 10/23/2017 at 5:35 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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