Question
Topic: Branding
Rebranding A Recently Purchased Business
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I recently purchased a day spa that I am trying to re-brand into a weight loss and wellness center. Our current name is Pure Elegance Day Spa which used to be Pure Elegance Body Sculpting Day Spa. I am re-branding for a couple of reasons. The old owner has some negative reviews that I am trying to overcome, one of our main focuses and business drivers is lipo laser which is weight loss, and I don't think the name is wellness focused.
We have been brainstorming for awhile now and just can't seem to come up with a good name or tag line that gets across our business brand. The leading one we came up with was New Leaf Weight Loss and Wellness, but there is already a New Leaf Wellness Center which has multiple locations.
Our services include: Lipo Laser (or iLipo), Microcurrent body sculpting, diet plans, facials, microcurrent face, microdermabrasion, acne treatments, regular spa treatments, massage, and all over skin care and wellness. We are looking to add yoga/exercise options, body composition analysis, and velashape or ultrashape treatments as well as expanding in nutritional guidance.
Any help or suggestions you can give regarding a new name and tag line more in line with our new re-branding effort would be greatly appreciated.