Question

Topic: Taglines/Names

Name For A Handmade Lingerie Store

Posted by juliaoriques2 on 9/19/2017 at 7:44 PM ET 250 Points
Hi all
I'm opening an instagram store to sell handmade lingerie and I have no idea on how to name it. My buyers are high class teens/women and most of the lingerie are lace bras and bralettes.
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RESPONSES

  • Posted by himalayanmonknepal on 9/20/2017 at 5:12 AM Accepted
    handmade lingerie, whiter than the whitest!
    The Queen of handmade lingerie.
    Heal the world with handmade lingerie.
    The Curiously Strong handmade lingerie.
  • Posted by Mike Steffes on 9/20/2017 at 8:46 AM Accepted
    One of a kind lingerie
    One Off Lingerie
    Artisanal Lingerie
    Boutique Lingerie
  • Posted by mgoodman on 9/20/2017 at 11:18 AM Accepted
    It would help if you can define the main benefit your customers will realize when they are wearing your product(s). Is it comfort? Superior fit? Sexy? Feminine? Better support? Greater self-confidence? Better self-image/body-image? Other?

    Are you targeting any particular sub-segment? Are the garments made to order, or just hand cut and sewn? What is the benefit of handmade, compared to machine sewn? Who is your competition? Why should a woman switch to your brand?

    It's nice when the name communicates a strong Positioning benefit.
  • Posted by Shelley Ryan on 10/12/2017 at 5:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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