Question

Topic: Branding

Tagline

Posted by manik1999aggarwal on 9/15/2017 at 10:10 AM ET 125 Points
I need a tagline for diabetic bread
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mgoodman on 9/15/2017 at 10:53 AM Accepted
    Who is your primary target audience? Where? What is the brand name of this bread? What would you want the tagline to communicate? What is so special about your diabetic bread?
  • Posted by cookmarketing@gmail. on 9/16/2017 at 9:11 PM Accepted
    Newly diagnosed Diabetic? We can help
  • Posted by Jay Hamilton-Roth on 9/17/2017 at 12:32 AM Accepted
    How it the bread better than other diabetic breads available? How do you know?
  • Posted by Mike Steffes on 9/20/2017 at 8:49 AM Accepted
    High Flavor—Low Sugar
  • Posted by nlytenmedia on 9/28/2017 at 12:51 PM Accepted
    mgoodman's questions should be answered before you just solicit any tagline that just "sounds good to you". In addition, I'd ask you also:

    Why do you even feel that you need a tagline? Are you trying to reinforce your brand? If you are, will your brand actually benefit from a tagline?

    I can name several brands that come to mind immediately when I think of "bread" (WonderBread, Dave's Killer Bread, King's Hawaiian). *None* of them, however, have a tagline that I can remember. Instead, I remember those products for their taste, availability, price, etc. Those are features of the products (which should always be communicated to customers and potential retailers in terms of benefits when you're pushing your product).
  • Posted by Shelley Ryan on 10/12/2017 at 5:51 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)