Question

Topic: Taglines/Names

Need A Tagline For An Elementary School's 60th Ann

Posted by development on 8/28/2017 at 1:58 PM ET 25 Points
We're developing a brochure for our annual fund drive and this school year is our 60th anniversary. We are a co-ed Christian school for grades 2K - 6th grade. We have a strong emphasis on science,technology, engineering, art and math, or STEAM as it is known.
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  • Posted by mgoodman on 8/28/2017 at 2:32 PM Accepted
    Who is the target audience for the tagline? Why do you need a tagline at all? What would you want the tagline to communicate? What do you want the target audience to do/think when they see or hear the tagline?
  • Posted by development on 8/28/2017 at 3:01 PM Author
    Maybe tagline is the wrong word. Each year we have a different theme so to speak. We were thinking something like "Celebrating the past, ensuring the future" The audience is our constituents, parents, grandparents, alumni, alumni parents, etc, who support our school financially each year.Because this our our 60th anniversary, we wanted to incorporate that into the design. The response we want is for them to want to support us again this year. Of course there is much more info to impart, ie, what we accomplished last year, what our focus will be this year, how to make a gift, etc., which is the easy part.
  • Posted by Jay Hamilton-Roth on 8/28/2017 at 10:04 PM Accepted
    Celebrate the past 60 years of achievements of your school students, rather than say "we've been doing it for 60 years." Or, if you've enhanced your approach to teaching STEM/STEAM, then focus on the next 60 years of achievements based on your cutting edge education.
  • Posted by development on 8/29/2017 at 11:35 AM Author
    Great thought! Thank you
  • Posted by Shelley Ryan on 9/12/2017 at 6:56 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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