Branding - How to make a tag line for my company from milanlimbasiya.03: MarketingProfs Question 46407

Topic: Branding

How To Make A Tag Line For My Company

Posted by milanlimbasiya.03 on 8/28/2017 at 10:59 AM ET 250 Points

My company name is Velox Exim in export business. Now i want to make tag line for it so please guide me.

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Posted by mgoodman on 8/28/2017 at 11:43 AM Accepted

Why do you want a tagline? What do you want it to communicate? To whom? Not every business requires a tagline. If you let us know the purpose of your tagline that will at least point us in the right direction. Who is your primary target audience? Where?
Posted by Gary Bloomer on 8/28/2017 at 6:22 PM Accepted

What does this company export and to where?
Posted by saul.dobney on 8/29/2017 at 5:46 AM Accepted

We need to know what you are selling, and what you core USPs/strengths are against your competition. It isn't clear if you are a general trader or specialist or whether you are an import-export agent handling paperwork and documentation and shipping, or whether you're a supply chain specialist? Are you selling services to businesses, or buying and selling products on to distribution or on to manufacturers? Are you providing port-to-port services or a full sales chain to end purchasers?

Velox - Facilitating Exports
Experts in Exporting

(Both of which are very generic and say nothing about you or who you are)
Posted by milanlimbasiya.03 on 8/29/2017 at 11:02 AM Author

I am a merchant exporter of general itams. I am dealing with the export service from my contry to other contry by purchasing the products from domestic market.
Posted by Jay Hamilton-Roth on 8/29/2017 at 12:14 PM Accepted

How is what you're exporting better/different from your competition?