Question

Topic: Customer Behavior

Consumer Involvemnt

Posted by mytesfu on 8/15/2017 at 6:02 PM ET 25 Points
What low-or-high involvement strategies appear to have the greatest potential for changing
consumers’ attitudes toward purchasing our brands?

N.B the answer would will be in the following format
-Introduction
-Body content
-Conclusion
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RESPONSES

  • Posted by Gary Bloomer on 8/15/2017 at 7:20 PM Accepted
    Whose brands are you talking about here?

  • Posted by mgoodman on 8/15/2017 at 8:11 PM Accepted
    A few questions. The answers will enable us to give you the best input in response to your request.

    What kind of brands? (Product categories. Key points of differentiation. Positioning.)
    What industry?
    Who and where is your primary target audience?
    What strategies have you tried already? Which worked best? Which didn't work very well?
    How are you evaluating success? What is the key success metric?
    Who is the competition? What strategies are they using?
  • Posted by telemoxie on 8/16/2017 at 9:48 AM Member
    In my humble opinion, in many cases, the attitude which needs to be changed is that of the supplier. What they want is more important than what you want. The way they want it is more important than the way you want to provide it.

    Note well: you cannot expect successful and experienced and busy businesspeople to condescend to fit within the little fox you want to put them in. Myself included.

    Good luck.
  • Posted by telemoxie on 8/16/2017 at 9:52 AM Accepted
    Sorry, in rereading my post, what I said was a bit ambiguous. When I said, "what they want…" I was referring to what the customer or prospect wants, not what the supplier wants.

    Regarding engagement, it has been said the first step in social marketing is to be social. That involves changes on your part, in your attitude, in your responsiveness, in your helpfulness.

  • Posted by Shelley Ryan on 9/12/2017 at 6:41 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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