Question

Topic: Taglines/Names

I Need Your Expertise! Catchy Slogan Needed!!

Posted by maherlinda09 on 8/6/2017 at 1:15 AM ET 25 Points
I am starting a rental business. Its a formal wear dress shop 4 girls proms. homecoming dances. Christmas parties, etc. I need a tagline that that states this idea " why buy when you can rent"

It can also include the fact that renting a dress from my dress shop will be onlu a fraction of the price were you to buy one, and also you won't have a dress sitting in your closet that you're never going to wear again.


The business name is "THE DRESSING ROOM"


Thanks for any ideas you may have.



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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/6/2017 at 7:14 PM Accepted
    Borrow Special Occasion Dresses
  • Posted by mgoodman on 8/6/2017 at 8:29 PM Accepted
    THE DRESSING ROOM
    Big on Fashion. Easy on Budget.

    Rather than leading with the "rent" proposition, I would suggest you consider leading with the benefit of "fashion" and then a reassurance of budget-friendly. Rental is the way you deliver "easy on budget."

    Why "catchy?" Catchy is something amateurs do when they don't have a meaningful benefit promise. They think they will distract prospective customers that way. You are much better off communicating the unique and compelling benefit your customers can expect when they deal with you.
  • Posted by lisam on 8/7/2017 at 2:52 PM Accepted
    THE DRESSING ROOM
    Something Borrowed. Something YOU.


    (a spin on the old wedding rhyme.)
  • Posted by Shelley Ryan on 9/1/2017 at 12:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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