Question

Topic: Taglines/Names

Soft Drink Brand Name And Tagline

Posted by charudattamane149 on 8/3/2017 at 7:28 AM ET 250 Points
we are going to manufacture range of fruit based non carbonated and carbonated drinks(i.e. both categories will have some amount of real fruit juice.)

product range is as below,
*carbonated:- cola,orange,lemon and jeera(cumin)
*non-carbonated:-mango,guava & lychee,

WE are looking for either same brand name for both the categories or different for two categories.

we are looking for brand name which would be simple ,easy to remember and which will give the feeling of freshness.
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RESPONSES

  • Posted by mgoodman on 8/3/2017 at 12:24 PM Accepted
    What do you know about the target audience? Who and where are they? What are they drinking now? (What will you displace?) Why might someone change their current practice and switch brands?

    What is your distribution strategy? Where will the product be available for retail purchase?
  • Posted by charudattamane149 on 8/8/2017 at 2:35 AM Author
    Initially Our target market will be rural areas of Gujarat region (India), where people hardly thinks about nutritional factors. they only look after taste and satisfaction after drink.
    currently they are drinking most of local brands which are not very good in taste(Except few), and mostly these are without fruit content.and we are going to displace this trend towards little nutritional factors with more taste than other brands.
    And carbonated drink with fruit content is itself going to be new thing in this market, so we hope they could easily switch to try something new.
    our product will available at all grocery stores, pan shops, roadside shops in rural areas.
  • Posted by Shelley Ryan on 8/18/2017 at 6:27 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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