Question

Topic: Strategy

How To Target International Audience In Tech World

Posted by Anonymous on 8/2/2017 at 5:40 PM ET 25 Points
Well, Here in Pakistan its very difficult for software marketers to sell products or services using digital marketing tools so i need some one to help me because as an startup i need some good and healty suggestions.
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RESPONSES

  • Posted by Gary Bloomer on 8/2/2017 at 5:58 PM Member
    What kind of software? What does this software do? Who does it help? Why do they need it?
  • Posted by telemoxie on 8/3/2017 at 10:42 AM Member
    Is it application software? Financial software? Systems software? Multimedia software?

    Is the software ready to go, or still in process of development and testing?

    What is your price point?

    Have you done any market research so far? Have you defined your target market? What software environment does your software support? As a startup, do you have a marketing budget?

    The more information you provide, the more helpful we can be. Good luck.
  • Posted on 8/3/2017 at 11:09 AM Author
    Thankyou for your reply, basically I am running a software firm we develope all kind of softwares including financial softwares business erp's and websites. And yes as an startup i have very low market budget which in like 1000$.
  • Posted by Jay Hamilton-Roth on 8/3/2017 at 11:11 AM Accepted
    If your software is much better than the competition's, then approach clients who are using your competitor's software for a discounted "upgrade". If you're selling custom software, then I would encourage you to focus on niche markets that may be underserved: non-english speakers, NGOs, etc.
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