Taglines/Names - tagline exclusive from Anonymous: MarketingProfs Question 46349

Question

Topic: Taglines/Names

Tagline Exclusive

Posted by Anonymous on 8/1/2017 at 4:46 PM ET 250 Points

Hello. I was looking for a tagline that conveys the message of exclusivity, luxury, inaccessible events, for a company that provides services to wealthy individuals.

Any idea?

Thank you!

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Posted by Gary Bloomer on 8/1/2017 at 5:53 PM Member

What KIND of services?
Posted on 8/1/2017 at 6:00 PM Author

Anything. From private jets, luxury holidays, sold out events like superbowl, to tailor made events. Clients are typically wealthy individuals or senior exexutives
Posted on 8/2/2017 at 8:30 AM Author

Am not sure how that would make a difference to the tagline? But in response to that, we have both
Posted by Mike Steffes on 8/2/2017 at 9:08 AM Member

Red Carpet Experts—Velvet Rope Virtuosos
Posted by Jay Hamilton-Roth on 8/2/2017 at 10:12 AM Accepted

What You Want. When You Want It.
Your Wish Is Our Command.
Wishes Granted.
Posted on 8/2/2017 at 11:39 AM Author

I like some of these suggestions. But what about using something with the words extraordinary, challenge, experience. I want to convey a feeling without necessary saying what I do. For example I don't like Vip events, but I like something a bit more subtle. Ie from the impossible to the extraordinary... Something like this
Posted by mgoodman on 8/2/2017 at 1:28 PM Moderator

If you are not going to disclose what you do (in the tagline), at least give your target audience a hint regarding the benefit they can expect if they call on you. Otherwise you don't really need a tagline.

What's the name of the company?
Posted on 8/2/2017 at 5:06 PM Author

Benefit expected are access to something exclusive that is almost impossible to get access to. Imagine Tickets for the superbowl or a dinner with a Michelin star chef.
Posted by mgoodman on 8/2/2017 at 5:23 PM Moderator

What is the name of the company?

"Admission to Anything!"

"Guaranteed Admission!"
Posted on 8/2/2017 at 5:29 PM Author

Tks a lot for your suggestions. We have a couple of options for the name but still finalising. I was looking more for a feeling type of tagline.
Posted by Gary Bloomer on 8/2/2017 at 6:01 PM Accepted

What exactly do you mean by "a feeling type of tagline"?

"I want to convey a feeling without necessary saying what I do. For example I don't like Vip events"

If you cannot or will not say WHAT you do, how will any tagline help you? Although you may not like VIP events, you are not your ideal client.
Posted on 8/2/2017 at 6:05 PM Author

Think about Nike... Just do it... As opposed to to 'best training shoes'. When I see this tagline it makes me think that I can run, jump, race, everything. So its not just the shoes... This is what I am trying to do.
Posted by chiron34 on 8/3/2017 at 7:01 AM Accepted

Try this:

'Your Company Name':
It may be our Silver Service but it gives you gold-plated experiences
Posted by Mike Steffes on 8/3/2017 at 8:00 AM Member

All Access.
Posted on 8/3/2017 at 8:25 AM Author

What do you think about experience the extraordinary? Do you like it?
Posted by Mike Steffes on 8/3/2017 at 8:37 AM Member

The upper crust experiences the extraordinary fairly often. What they most likely need is for someone to do the legwork to set-up these experiences. Like most people, they want to just do it. So, ETE would be okay for a middle class oriented business tagline but I don't see it moving the needle so much in the upper strata. Reactions might depend heavily on the generation (age) of the potential customer.
Posted on 8/3/2017 at 9:33 AM Author

Thank you guys. You are great. Can I ask you your opinion on this: when ordinary just won't do. What do you think?
Posted on 8/3/2017 at 9:44 AM Author

Looking at your previous point, saying that these people eg wealthy individuals or senior exexutives of blue chip companies have already the extraordinary... Should I move to the word impossible instead??
Posted on 8/3/2017 at 10:11 AM Author

I fully understand that, but as I will also provide concierge services, i am sort of setting myself up for this and this is the theme that I will create on the website. So basically, come to me and I will sort you out with what you need, whether it is a ticket for mayweather vs mc Gregor or a helicopter jumping team event. Challenging the impossible?
Posted by mgoodman on 8/3/2017 at 11:20 AM Accepted

I think the tagline needs to work with the name of the company, so until we know the name of the company we are embarked on a fool's errand. If the assignment is to come up with both a name and a tagline, then this makes a lot more sense.

And if this were a real project, I'd want to interview a few folks in the target audience to see how they think and what concepts (and words) would appeal to them.

For example, if the name is "Corporate Concierge" then a tagline that says "Specializing in the Impossible" could work. But if people don't have a clue from the name what you do, then the tagline will need to tell them. (Example: If the name is "ABC Services" then the tagline needs to say "Special Events and Experiences for Discerning Clients.")
Posted on 8/3/2017 at 1:09 PM Author

Any comments on 'above the crowd' in the sense of giving the exclusive feeling?
Posted on 8/3/2017 at 1:19 PM Author

Also I quite like what Jay proposed: what you want. When you want it
Posted on 8/3/2017 at 2:09 PM Author

Or like ksa said #deliver..something.. ... Experience#
What about delivering exceptional experiences?
Posted on 8/4/2017 at 10:17 AM Author

Guys anybody on this?
Posted on 8/6/2017 at 11:01 AM Author

Thank you all for your feedback. Putting a few of your ideas together... I think I quite like... Delivering exclusive access. What does it sound like to you?
Posted by Mike Steffes on 8/8/2017 at 7:26 AM Accepted

Well..."Delivering", like it's a product that just needs to be dropped-off at the door... "exclusive", a negative-connotation concept... "access", a pleasant corporate generality. That tagline will probably be a hit in this market.
Posted on 8/8/2017 at 8:13 AM Author

Hi Mike, I don't understand your comment. Do you think it will work or not?
Posted by Shelley Ryan on 8/18/2017 at 6:25 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs
Posted on 8/19/2017 at 7:46 AM Author

Thank you everyone for the inputs

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