Question

Topic: Taglines/Names

Home Improvement Company Tagline

Posted by cassiesingleton067 on 7/31/2017 at 7:47 PM ET 250 Points
Hello, I am having a hard time coming up with a tag line/slogan. The company name is His & Her's Professional Home Improvement. My husband has been in the business for 15+ years before breaking off onto our own. We want to focus on the his & her's (best of both worlds kind of thing). I would greatly appreciate any help with suggestions.
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RESPONSES

  • Posted by Mike Steffes on 8/1/2017 at 8:40 AM Accepted
    First off, I need to tell you that "Her's" is not the right way to do that. Use "Hers".

    Getting things started... You could go with a line that requires an unusual combination of courage, honesty, humor, and business planning:
    His & Hers Professional Home Improvement
    "Now With On-site Marriage Counseling"
  • Posted by Jay Hamilton-Roth on 8/1/2017 at 9:12 AM Accepted
    Can you tell us more about what the company specializes in? Where you serve?
    I'm not clear what "best of both worlds" means for your client - can you clarify?
  • Posted by bdggmg on 8/3/2017 at 2:30 AM Accepted
    I get that you want to convey the yin and yang of your combined talents perhaps posed from a masculine and feminine perspective. The problem is that it could sound sexist or trite.

    What separate traits or strengths do you each bring to a job? What are some of those yin and yangs?
  • Posted by mgoodman on 8/4/2017 at 2:53 PM Accepted
    " ... his & her's (best of both worlds kind of thing)" sounds like just words, not a customer benefit.

    Who and where is your primary target audience, and what unique and compelling benefit can they expect when they hire you?
  • Posted by Shelley Ryan on 8/18/2017 at 6:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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