Question

Topic: Taglines/Names

Better Benefits. Better Brokers. More Bors.

Posted by jturner on 7/21/2017 at 4:27 PM ET 125 Points
Looking for a tagline.

Target consumer/audience: Small Group Benefits Brokers/Agencies

Product: Broker supported Benefits Sales Optimization platform and marketplace. Live quoting, Multiple States, Multiple Lines of Coverage, Agency Sales Org management.

Value Prop: Live benefits Sales Optimization for Today's Benefits Broker....Modernizing Small Group Benefits Sales with Live Data, Client facing customizable Marketplace, Enrollment Support, Sales Operations Management CRM
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/21/2017 at 6:17 PM Accepted
    From the broker's perspective, why should they care about what you're offering? Why would they choose to work with you? What other options do they have, and how is your's different?
  • Posted on 7/25/2017 at 1:49 PM Accepted
    The answers to Jay's questions are critical. What is the key BENEFIT for your target audience? Why should they change what they are doing?

    Why do you want a tagline? What do you want the tagline to communicate? How will you select a tagline if we come up with several options? How will you ever know if the tagline has accomplished its objective?
  • Posted by Shelley Ryan on 8/8/2017 at 6:19 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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