Question

Topic: Taglines/Names

Rebar Coupling Manufacturers Used By Builders

Posted by Anonymous on 7/20/2017 at 12:34 AM ET 500 Points
A Rebar Coupler manufacturer wants to launch a new company to market and sell their products.

For decades, steel reinforcement to transfer tension and shear forces was extensively used in building concrete structures in the construction practices. Lap splicing was commonly used method of connecting the steel reinforcing bars. This method requires the overlapping of two parallel bars. Lately construction professionals realized that lapped joints are not always the right means of connecting reinforcing bars. Its design and installation is not just time consuming, it leads to greater congestion within the concrete as increased amount of rebar is used.

Rebar Couplers (Reinforced Bar Couplers) in the market have surfaced as the solution for this complexity. It provides greater ease in design and construction. They achieve an ideal balance of steel and concrete by eliminating unnecessary rebar while providing greater structural integrity. Rebar couplers eliminate concrete pour congestion, while minimizing potential job site problems.

New Grindwel is in business since 2005 and reestablished ourselves in year 2014 in a different format. Company’s business activities are manufacturing and providing services of Rebar Coupler, Industrial Metal Components and much more. Our company’s flagship product is High Tensile Strength & High Fatigue Resistant Parallel Threaded Mechanical Splicing Systems that are designed to connect concrete reinforcing bars of different dimensions. The product conforms to Indian & American standard IS IS 1786:2008, CED 54(7589) & ACI 318 (2005), and ACI 349.

New Grindwel, now wants to change its name and can you help me suggest a new name with tag line?

Thanks and regards,
Sunil
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/20/2017 at 9:52 AM Accepted
    How is your existing (old) name perceived by your prospective audience? You can change your business model and leverage your old name to sell new products, by rebranding yourself.
  • Posted by Mike Steffes on 7/20/2017 at 2:44 PM Accepted
    With all those different products, your name is going to have to be something non-specific...like New Grindwel.
    Are you looking for a name that somehow ties-into or describes all your products?
  • Posted by Mike Steffes on 7/21/2017 at 8:09 AM Accepted
    EZ Splice Technologies
    Industrial Metal Components For Infrastructure
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