Question

Topic: Branding

Needs A Tagline For Our Shoping Site

Posted by Anonymous on 7/6/2017 at 11:33 AM ET 250 Points
Needs a tagline for our shopping site and name of our site is Oussum. We mainly deal in Women Clothing and Home Decore. Please Suggest some Taglines.
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RESPONSES

  • Posted on 7/6/2017 at 12:19 PM Accepted
    Let's start with a few questions the answers to which will help us help you:

    1. What is the purpose of the tagline? What do you want it to communicate? How will you evaluate our suggestions to pick the finalist? How will you ever know if it's doing what you wanted it to do?

    2. Who is your primary target audience? Where? How/where will they learn of your existence?

    3. What unique and compelling benefit can your customers expect if/when they do business with you? How are you different from, and better than, other shopping sites?

    4. What does "Oussum" mean? What would your target audience expect from a company named "Oussum?"
  • Posted on 7/6/2017 at 1:06 PM Author
    Purpose of tagline is to attract more audience to our shopping sute


    Oussum means awesume and it is basically for clothing and home decore
  • Posted on 7/6/2017 at 1:49 PM Moderator
    Purpose of tagline is to attract more audience to our shopping sute [sic]

    Where would you expect prospective customers to see the tagline so that they might be attracted to your site?

    Oussum means awesume [sic] ...

    Do you think your target audience will "get the joke?"

    Who and where is your target audience? What unique and compelling benefit can your customers expect if/when they do business with you? How are you different from, and better than, other shopping sites?
  • Posted by Shelley Ryan on 7/24/2017 at 4:45 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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