Know-How Exchange : Branding

Talk with the prospective customers to find out what they need and want, what they value, how they make a purchase decision. Then promise to deliver precisely what they want. That will get them into the showroom. To close the sale, deliver precisely what you've promised.

You cannot "make" customers do anything, let alone walk into your dealership as opposed to those of other retailers. Catching someone's attention is one thing, directing and focusing that attention and helping potential buyers choose your Toyota dealership over any other is another.

The key here lies in how you train your sales staff, and how they, in turn treat 'UPs' and 'be-backs'. How formulaic is your approach to potential buyers? What upsells do you include in the price of your vehicles that other dealers offer as add-ons? Where does your dealership make its profit?

Are you looking for a tagline that conveys why someone should buy a car from you OR why they should buy a (type of) Toyota (in general)? What do you mean by, "catch attention of those customers who belongs to a particular category?"

Hello!
If you want customers to 'walk-in'- you would need to come up with activities and events which are current and relevant to the segment you are targeting
These should be tied to spot prizes and give- aways
Once they are in- then it is upto your sales team to set the car sale in motion
Good Luck