Question

Topic: Strategy

Minimum Viable Ux Portfolio €” To Pdf Or Not To Pdf?

Posted by Anonymous on 5/26/2017 at 7:31 AM ET 250 Points
I am in the process of creating (writing, designing, etc.) a case study. I am pressed with time to showcase something online as soon as possible as the sales cycle is about to begin so I have been suggested by my project manager to use the case study mockups (once designed) and turn them into PDF’s first and just showcase the link to it on the website, while the mockups are being developed in front-end.

Important to note is that we already have some design artefacts on the website and a minor description of the project, links for launching the project and a CTA for getting in touch with us.

As we are a digital product design and development agency, will this add or detract from the value we are offering? Should we wait for a fully finished online case study or go with the temporary PDF link?
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RESPONSES

  • Posted on 5/26/2017 at 11:51 AM Moderator
    We'd have to see the specific design template and the descriptive copy before we can really provide valuable input. There is no generic response based on the broad description you provide. It also could depend on your target audience and how people find your website.

    If we concluded that the fast-but-suboptimal approach is more harmful than helpful, would you resist the pressure and delay the launch?
  • Posted on 5/26/2017 at 12:36 PM Author
    Thanks, I understand. The content is not ready yet, however.

    “If we concluded that the fast-but-suboptimal approach is more harmful than helpful, would you resist the pressure and delay the launch?”

    Yes, we most probably would, but it also depends on how long it would take the dev team to implement the design, we would have to carefully choose.

    We are targeting tech-aware startups and clients that are more aware of UX processes, but also clients with the budget that can support mid-to-large sized web projects (small websites/businesses, i.e. Wordpress is not the primary target).

    Our website is madebymane.com and you can see all of our work/projects as they are laid out now in the Work section https://www.madebymane.com/work that we will expand into full blown case studies (3-6 of them).
  • Posted by Jay Hamilton-Roth on 5/27/2017 at 8:30 PM Accepted
    The great thing with PDFs and other online materials is that you can track clickthrus. Start with PDFs, see how that helps with traffic. Consider short videos describing the benefit your customers received (also trackable). Start somewhere and fine-tune based on inputs.
  • Posted by Gary Bloomer on 5/29/2017 at 9:25 AM Accepted
    Go with PDFs to show intent. Be clear that they are mock-ups. Good luck.
  • Posted on 6/3/2017 at 1:11 PM Author
    Many thanks.
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