Question

Topic: Taglines/Names

Tagline For Eco And Ethical Fashion Label

Posted by kyra.e.brown on 5/17/2017 at 11:44 PM ET 250 Points
My label sells womens eco and ethical evening wear. I handmake all the garments myself and colour using natural dyes (in Australia) from organic and fairtrade fabrics sourced from India (all natural fibers, no child labour, all workers are paid above a living wage).
I would describe my garment style as modern romantic, classic with a touch of youthful innocence.
My target audience are 25-45, they probably like the idea of eco friendly and ethical but are more likely to buy for the look of a garment. I want to make the ethics of my brand clear, to encourage thinking about these issues but not come on too strong as to deter anyone who might only just be becoming aware of these issues or give off a "hippy dippy" vibe.
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RESPONSES

  • Posted by palli on 5/18/2017 at 5:13 AM Member
    Fairtrade Fashions [as it is a product of fair trade , can be a mother brand . Wont look good and hip for individual brand]
    Forest Nectar - Gives away a mystic organic charm to the brand
    Indigo Republic - As it is derived from india and Indigo is the arche type natural color
    Yarn of Yoga / Yoga Yarn - Again a very hip all natural

  • Posted by kyra.e.brown on 5/18/2017 at 5:40 AM Author
    Those are great suggestions but I actually have a brand name already (unfortunately I can't tell you what it is) so I'm just looking for a tagline.
  • Posted by Mike Steffes on 5/18/2017 at 9:07 AM Member
    A tagline works with a brand name.
  • Posted by palli on 5/19/2017 at 1:14 AM Member
    It's really difficult to suggest a tag line without naming the brand .. Imagine if the tag line I give is

    "It gets into your skin" and your Brand name is "Rash" Am just giving an example !

    So I suggest you give an indication of your brand name
  • Posted by kyra.e.brown on 5/19/2017 at 3:31 AM Author
    Fair point, my brand name basically is another word for green.
  • Posted by palli on 5/19/2017 at 6:06 AM Member
    1. Ethnically Yours
    2. Ethnic , Chic , You !
    3. Neighbor's Envy , Nature's Pride
  • Posted by Mike Steffes on 5/19/2017 at 7:27 AM Accepted
    "Providing Style—Sourcing Natural and Fair"

    "Style—Sourced Natural and Fair"
  • Posted by chiron34 on 5/21/2017 at 2:06 AM Accepted
    What about:

    Brand Name: Your Personal Organic Couturier
    Brand Name ... Dressing You Beautifully & Organically
    Brand Name ... Dressing You While Caring for the Environment
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