Question

Topic: Taglines/Names

Name For Homemade All Natural Bath Products

Posted by kristirogers56 on 5/15/2017 at 11:01 AM ET 125 Points
I am in need of a name for my new product line. I make all natural bath and body products, bath bombs, scrubs, lotions, bath teas, soaps. All of these products are my at home in my kitchen by me and my family. I live in a very small town in Alabama and would like to have a name that reflects small town, homemade, in my kitchen. My target is young to old and I have both men and women products available.
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RESPONSES

  • Posted on 5/15/2017 at 12:28 PM Accepted
    A few comments/reactions:

    1. The name probably ought to reflect the benefit your target audience can expect, not what you do and where you do it.

    2. You need to be very clear about who and where your target audience is. When you specify "young / old / men / women" you are essentially saying you haven't thought about it. (There are more than 6 billion "young / old / men / women" in the world. You can't afford to reach or serve all of them. (How big is your kitchen? :) )

    3. Before you begin your search for a name, you need to have some sense of your objectives and overall strategy, your marketing approach, and how much you are prepared to invest. The name should begin to communicate your [benefit-oriented] positioning.
  • Posted by Gary Bloomer on 5/15/2017 at 6:40 PM Accepted
    What do you mean by "all natural"?
  • Posted by Shelley Ryan on 6/5/2017 at 5:16 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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