Question

Topic: Taglines/Names

Need A Tagline For A Group Of 5 Furniture Store

Posted by jiten.pahuja on 5/12/2017 at 12:55 AM ET 250 Points
SUN&KRIS, a group of 5 furniture stores with different names and selling different styles ( classic, urban, contemporary, neo-classic, Modern ) of designer, rich and elegant furniture and home decor accessories to the middle and upper segment. we need a tagline to depict that the Umbrella Brand "SUN&KRIS", through its different stores, is selling the widest range of furniture styles.
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RESPONSES

  • Posted on 5/12/2017 at 12:29 PM Accepted
    Is there a reason the target audience (consumers?) should care about the umbrella brand or the broad range of styles represented in the group? What benefit can they expect from this kind of communication?

    Who is the primary target audience? Where? What added value does SUN&KRIS bring to the party from a customer's perspective?
  • Posted by Mike Steffes on 5/12/2017 at 12:55 PM Accepted
    These two lines would be done-up as a nice logo:
    SUN&KRIS
    "Designed Furniture"

    Then, the stores and how ever they wanted to state their specialty.
    The S&K logo would be on all stores' advertising.
  • Posted by Shelley Ryan on 6/5/2017 at 5:11 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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