Question

Topic: Taglines/Names

New Simwear Line Going Out

Posted by arthur.tsonis on 5/8/2017 at 9:36 PM ET 50 Points
new tagline / name for new swimwear line would like to know if the name is a catchy name or even some ideas.

Name we have come up is iBeach..

please let me know thoughts
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RESPONSES

  • Posted on 5/9/2017 at 9:25 AM Moderator
    Who is your primary target audience? Where? What is remarkable about your swimwear line?
  • Posted by arthur.tsonis on 5/9/2017 at 5:24 PM Author
    primary target for now will be males 18-50
    currently looking to start online to begin with
  • Posted by Gary Bloomer on 5/9/2017 at 7:42 PM Accepted
    "males 18-50" is too broad a market.
  • Posted on 5/10/2017 at 9:46 AM Accepted
    There are more than a billion males 18-50. You can't possibly afford to reach them all. And even if you could, how will you be able to serve them?

    Step one: Select a much narrower and more realistic target audience.

    Step two: Research that target audience to find out what kind of swimwear they have now, and what their unmet needs are.
  • Posted by chiron34 on 5/12/2017 at 2:14 AM Accepted
    Hi Arthur.tsonis,

    Having regard to what my colleagues here have pointed out above, I have tried to come up with some taglines for you that are age neutral. Feel free to play around with this concept; for example, you could add in an ‘R U’ before each of the tags:

    Swimming or swanning? iBeach has the look for you.
    Swimming or swanning? iBeach will deck you out right.
    Swimming or swanning? You’ll always look good in iBeach.
    Swimming or swanning? Let iBeach dress you right.
    Swimming or swanning? iBeach is the way to go.

  • Posted by Shelley Ryan on 6/5/2017 at 4:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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