Question

Topic: Taglines/Names

We Are Looking For Tagline For Sanitary Napkin

Posted by proctuslifecare on 250 Points
we are going to mfg. of sanitary napkin in india and looking for tagline for it,pls suggest from your side which tagline we should have to use.the brand name is "NEW FEEL".
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RESPONSES

  • Posted on Moderator
    It's not clear why you need a tagline. What is the objective? What do you want the tagline to communicate?

    As a separate matter, have you researched the concept among your primary target audience? I have several years of experience in this category (in the U.S. and Canada), and "new feel" strikes me as a secondary or tertiary benefit, not a compelling reason to purchase. You may want to re-examine your positioning strategy. ("Absorbency" and "Comfort" are usually the most important benefits when you speak with women. Without one or both of those, the "new feel" isn't likely to be seen as important enough to switch brands.)
  • Posted by proctuslifecare on Author
    we will give most comfortable product with high absorbancy,and also we use anti-itching formula on it.after the all test we will launch the product in market.
  • Posted on Accepted
    It's not clear why you need a tagline. What is the objective?

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