Know-How Exchange : Branding

We are launching an online directory service called Pleasure Pages catering exclusively to the "Adult Entertainment Industry" We are categorised in two ways, by what could be considered more mild entertainment, think bachelorette party suppliers, high end party gear, etc and then pushing the envelope to the more risqué categories which would fall into Wild. Our target market is the unconventional, rebellious, free spirited, risk takers who are non-conformists who challenge the status quo, yet still law abiding responsible adults. We think some people don't even know they are more wild than mild. We see ourselves as sexy, edgy, classy and authentic. A lot is expected from us, to be certain things for a lot of people all day long. If we don’t watch out, we might not know who we really are. Our aim is to allow you to be you. Break free from who you are expected to be. Find your Pleasure. We are trying to incorporate a tag line that indicates Mild to Wild because as we branch out, although the company names will be different, the theme will continue with Mild or Wild. Example events company, will the event be river rafting down dangerous rapids or canoeing on the lake. Mild or Wild. The hard part is trying to come up with a logo as well that depicts Mild or Wild. I like humour as well but not sure whether that will work with our brand. I loved the dirty bird logo, (non-related) but so clever and funny. Any ideas would be so appreciated. Thanks