Question

Topic: Taglines/Names

Starting A Matcha Tea Company- Need A Good Tagline

Posted by rajshree.m7 on 4/10/2017 at 8:04 AM ET 250 Points
I am starting a Matcha Tea company (it is a very healthy Japanese tea), I am looking for a tagline that speaks about what a healthy tea it is/how it is an energiser/is a refresher/any of the other popular benefits of the tea.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/10/2017 at 8:46 AM Member
    Are you trying to educate the public about matcha in general -or- something that makes your company's tea better than all the other matcha teas being sold by your competition? What's the name of your company? Who specifically is your target market?
  • Posted by Gary Bloomer on 4/10/2017 at 7:51 PM Member
    Who is your ideal client?
  • Posted by rajshree.m7 on 4/11/2017 at 3:25 AM Author
    Yes, I am trying to educate the public about matcha in general since it is not a very known tea in the market
    Company Name- Matcha Origins
    Target Market is Men and Women from 18-50 years- primarily targeting for health enthusiasts.
  • Posted by Jay Hamilton-Roth on 4/11/2017 at 9:22 AM Accepted
    Drink Green Tea For Your Health
    The Healthier Green Tea Company
  • Posted by rajshree.m7 on 4/11/2017 at 9:29 AM Author
    This sounds a bit generic. Something more catchy and more personalised would be helpful.
  • Posted by Gary Bloomer on 4/11/2017 at 7:52 PM Accepted
    "This sounds a bit generic. Something more catchy and more personalized would be helpful" says the person targeting men and women ages 18-50 years.

    That's a HUGE market. It's nigh on impossible to personalize an approach to this broad of a demographic.

    Define "more catchy".

    Personal to whom?

  • Posted by rajshree.m7 on 4/12/2017 at 12:53 AM Author
    By personalised and catchy, I mean something like-
    Bringing you the goodness of the real green tea
    OR
    Redefining your green tea experience
    OR
    Bringing Japan's pure Matcha tea to you

    The previous suggested one was so basic and forgettable.
  • Posted on 4/12/2017 at 2:49 PM Accepted
    It's not clear what makes your examples less basic and forgettable than the ones suggested above. The thing that will make the tagline memorable is if it communicates an important and unique benefit.

    Separately, your target audience ("... Men and Women from 18-50 years ...") is about 2-3 BILLION people. There is no way you can generate awareness among that broad an audience regardless of the tagline. You will need to narrow it to something more realistic.
  • Posted by Shelley Ryan on 4/25/2017 at 6:52 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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