Taglines/Names - I want suggestions for cathchy name to event compn from harshraut2011: MarketingProfs Question 46075

Topic: Taglines/Names

I Want Suggestions For Cathchy Name To Event Compn

Posted by harshraut2011 on 4/7/2017 at 1:59 PM ET 25 Points

My event company is going to serve photography exibitions shortfilm festivals and drama festivals for entertainment audience

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Posted by Gary Bloomer on 4/7/2017 at 10:46 PM Member

Where? And can you tell us why the name needs to be catchy?
Posted by harshraut2011 on 4/11/2017 at 11:18 AM Author

Why not catchy ?
Bcz people decids the impression of companies on the name of company
Posted on 4/11/2017 at 11:27 AM Accepted

Actually, people decide on the impression/image of a company based on the benefit they think they will realize when they deal with the company. If you are selling amusement or entertainment, then "catchy" might attract your customers. Otherwise "catchy" is probably not a great naming strategy. "Relevant benefit" is almost always better.
Posted by Gary Bloomer on 4/11/2017 at 7:54 PM Accepted

"Bcz people decids the impression of companies on the name of company"

No, they do not.

Catchy is not and has never been a sales strategy.
Posted by Shelley Ryan on 4/25/2017 at 6:44 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs